Friday, October 5, 2007
Radiohead's new album, In Rainbows, is coming out on 10.10.2007.
In Rainbows will be released as a digital download available only via the band's web site, Radiohead.com. There's no label or distribution partner to cut into the band's profits — but then there may not be any profits. Drop In Rainbows' 15 songs into the online checkout basket and a question mark pops up where the price would normally be. Click it, and the prompt "It's Up To You" appears. Click again and it refreshes with the words "It's Really Up To You" — and really, it is. It's the first major album whose price is determined by what individual consumers want to pay for it. And it's perfectly acceptable to pay nothing at all.
For more details: http://www.time.com/time/arts/article/0,8599,1666973,00.html
or you can simply visit their official website: Radiohead.com